TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online content provi